It All Started With An Instinct... An instinct to continually aim for excellence.

The H&CO company is the grand blueprint to encompass and refine all of Chef Howard's endeavors: to be at the forefront of the nation's food & beverages and lifestyle industry. H&CO sets out to provide an even greater service as a purveyor of exquisite taste and refined luxury. The inspiration for growth has always been empowered by the growing demands of the cultured urbanites, thus inspiring the H&CO mission to promise the creation of more distinctive products, those that span beyond desserts and into gifts, lifestyle and merchandises.

Born and raised in Indonesia
to a family of restaurateur, Chef Howard's innate passion for culinary arts has been ignited at a tender age. Upon high school graduation, quipped with his rich imagination, big aspirations and two large suitcases, he left the country to hone his craft at the prestigious Le Cordon Bleu in Sydney, finishing top of class in 2011.

Chef Howard's various sojourns throughout Australasia & Europe has given him valuable insights on architecture and food, two things he wishes to introduce to his hometown. Inspired, he returns home, rolled up his sleeves, put on his apron and got to work.

The year 2012 saw the humble beginnings of a charming little corner shop in Jalan Babura Lama named HOWEY Patissier, offering freshly baked high quality French Pastry to thrilled epicureans. In just three years since its initial conception, HOWEY Patissier has become a household name in the industry. This has also catapulted Chef Howard into the limelight as a highly recognized and celebrated pastry connoisseur in the region.

Chef Howard has gone to further developed countless creative campaigns and also two new premises under the H&CO parent company.

Word on the streets now is that a trip to Medan is not complete without a visit to any one of the H&CO outlets.

So, macarons & freshly brewed coffee anyone?